Born and raised in Newark, New Jersey, Lou Alvarez began deejaying at the age of 16, when he first experienced the excitement of playing music on vinyl. He later developed his skills as a mobile deejay, spinning at private parties, weddings and other events. After six years, in the late eighties, he left the mobile business in favor of honing his skills and broadening his musical tastes. Various genres including Latin, Disco, Jazz, R & B and House music began to influence Lou’s selections as he developed a unique and eclectic sound.
Having admiration for deejays such as Tony Humphries, Louie Vega, Merlin Bobb and Timmy Regisford, Lou always desired to deejay for the dance community. So in 2005, he returned to music as an internet deejay and then a freelance club deejay. In addition to local gigs and over a six-year span, he hosted three internet radio shows, captivating audiences with his smooth blend of vocals, rhythms and deep beats.
Over the past several years, he has played for organizations such as Humble Beginnings, ThinkSoul, Exact Nature Party, The Usual Suspects, Merge Music, Let'em Entertainment, Sankofa Soul and Breaking The Mold Entertainment. During this time he has showcased his talents in local NJ venues such as Club Elevation, Perle Night Club, Ash Lounge, Luna Lounge and Transmission Night Club.
In NY, guest spots at Sapphire Lounge, LP Harmony, Karavas, The Spot, Sutra Lounge and Santos Party House.
In 2011, Lou and DJ Esteban formed a Deep House party in New Jersey known as Sōl Deep. After 4 years, the party has gone on hiatus but it provided many local and international artists and deejays to offer some of the areas most memorable gatherings.
In 2012, Lou played the opening set to kick off COHME’s Weequahic Park Festival and in 2015, The Lincoln Park Music Festival in Newark, NJ for their 10 Year Celebration.
Get Lifted with Lady Duracell and Guests are currently broadcasting all over the world, sharing our love of the music.
We have teamed up with our friends over at Jack Fresh, and created the Get Lifted x Jack Fresh range of apparel, including snapbacks, sweatshirts and tees.
Have a look!